Earlier this week, the winners of The Cup Fund by Hubbub and Starbucks were announced at a launch event in London. James Cropper is proud to have been selected as the recycling partner onfour of these projects.

An estimated seven million coffee cups from cities across the country including Bristol, York, Gloucester and London, will be headed to the Lake District as a result. The coffee cups, collected by the Bristol Waste Company, Forge Recycling, Better Bankside, Team London Bridge and Paper Round recycling schemes, will be given a second life using James Cropper’s CupCyclingTM facility.

As a perfect example of circular design, the cups will be transformed into beautiful packaging, paper and an array of stationery – giving businesses the chance to go green when it comes to paper supplies.

Richard Burnett, market development manager at James Cropper, commented:“We are thrilled to have been selected as a partner on these innovative projects. Each project will have a significant impact on how Britons recycle their coffee cups, by providing both education and recycling facilities to the public.

“We have recycled over 100 million coffee cups at our CupCyclingTM facility already but have the capacity to for up to 500 million per year; being part of these initiatives will enable us to give more used coffee cups a second life as premium paper and packaging products.

“This is a huge step forward in creating value from the used coffee cup waste stream, and we’re delighted to be part of it.”

The winners of The Cup Fund will commence their projects from September 2019, with James Cropper ready to receive bales of used coffee cups immediately.