Imerys Performance Additives, a Division of Imerys, the world leader in mineral-based specialty solutions for industry, announced the launch of its new website which replaces the existing website.

The new website presents the Performance Additives Division’s full portfolio of mineral solutions and their attributes across a wide range of industrial applications.

Created with the user experience in mind, it features a streamlined responsive design, simple navigation, richer content and improved functionalities, such as a new easy-to-use download center and product finder. will be updated on a regular basis with news of product launches, press releases, company milestones and trade show events.

Visitors are encouraged to explore the new website and share information across all major social networking sites.

For more information on Imerys Performance Additives and to view the site, please visit