10 Mar. 2026: Our expert Advisory Board announce the overarching themes for PRIMA 2026 taking place on 7 September 2026 in Vienna. 

Representing companies large and small from across the pulp and paper ecosystem, they are helping us shape a conference that truly reflects the challenges and opportunities that are dominating board room discussions in Europe.

Join us in Vienna as we dive into the ideas driving our industry forward and spark new connections, insights and opportunities for growth.

2026 Key Themes:

• Global markets - supply/demand outlook; regional comparisons
• Paperisation - keeping the commitment going
• European bioeconomy strategy - reinforcing the Europe's strengths
• Supply chain, materials management and decarbonisation - forging strong partnerships up and down the value chain
• Regulatory strategy in the context of balancing European competitiveness with sustainability goals
• Innovation financing and pipeline-building - lessons learned from start-up / scale-up journeys
• Manufacturability - adaptation and commitment required to support paperisation